5. The enablers: Content
5.1 The new goal
New Zealanders are worldclass at creating, discovering and using digital content to create value, improve their lives and communities, and enable sustainable development.
In a connected digital world where we can do almost anything anywhere, the value of being digital to the end user is in the content they create, discover and use. By improving our creation, discovery and use of New Zealand-grown content in digital form, we will be better placed to value and protect our cultural heritage, our täonga and our sense of identity.
Opportunities are continually emerging for New Zealand businesses to enter and develop significant niche markets in global digital content, software and middleware industries. Achieving growth in these areas will diversify our export mix and reduce the importance of market proximity.
New Zealanders need to be able to easily discover and use the research and knowledge we generate as a nation. We can also match the best of our OECD counterparts by providing worldclass online government services and open access to publicly funded research publications and data.
The Draft Digital Strategy 2.0 is directly informed by New Zealand’s Digital Content Strategy and its framework, and builds on the challenges and actions presented in that document.
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NEW ZEALAND’S DIGITAL CONTENT FRAMEWORK //////
 The five-element framework developed for New Zealand’s Digital Content Strategy, launched in 2007, has been internationally recognised as a way of understanding the different dimensions of digital content and its use and applicability in the digital age. The five elements are briefly described below.
Creating and protecting content
Born-digital content is information in a new form.
It needs new skills for
its creation and use, provides unique opportunities for innovation and creativity and requires the means to protect it from theft and misuse.
Accessing and discovering content
Content in digital form, whether born-digital, digitised or simply indexed digitally, competes with billions of other items of content for users’ attention. It is vital to have the mechanisms for content access and discovery, such as design standards, metadata and search engine optimisation.
Sharing and using content
Digital content has an inherent ability to be reproduced and distributed at minimal cost and to be used repeatedly without becoming worn. A key feature of the digital age is users’ ability to find relevant content that they can readily use, reuse, share and repurpose and to which they can add their own dimensions.
Managing and preserving content
Digital content can be stored in much larger volumes and groupings than could ever be possible with physical content. However, as different formats and devices become obsolete, digital content also risks being lost much more easily than its physical equivalent. Managing and preserving content for continued use is essential if it is to survive for more than a short period.
Understanding and awareness of content
Digital content is altering our commonly held notions of information, knowledge and material value. As we move through the digital age, we need to understand and be aware of the digital content environment and its opportunities and challenges, if we are to make more informed decisions, choices and investments. |