6. The enablers: Collaboration
6.3 Business
We will need to see collaboration between firms that operate or deliver goods and services in a digital environment, the providers of technology, and the rest of the economy.
Providers of digital technologies have a commercial imperative to collaborate. They can partner with each other in developing ICT capability, accessing finance and responding to government procurement, not to mention branding and accessing global markets. We have seen a new spirit of collaboration, particularly in the telecommunications sector, following the 2006 regulatory reforms. It was also evident at the Digital Future Summit 2.0, and it has been apparent since then. ICT firms and industry groups are now actively discussing the option of a single industry body for the ICT sector.
Firms in other sectors, such as manufacturing, tourism or farming, need to become aware of the potential of digital tools to improve productivity and how they can use them in practice. It is time to
share knowledge about the application of digital tools between firms in the same industry and across different industries. Chambers of Commerce and other business groups can play an important role in disseminating knowledge. Firms will also have to work with each other, and with ICT suppliers, to adapt best-practice solutions to their needs. Leading firms can act as champions and influencers within their sector or local business community.